This is a recording of a class that originally took place on November 30, 2023. Beautiful boxes of holiday cookies are a wonderful way to delight customers, boost sales, and add a touch of seasonal magic to your bakery—while keeping production fun and manageable. In this 2-hour class, baker Heike Meyer will guide you through classic holiday cookies that grace tables across Europe during Advent. Heike will demonstrate how to make Honigkuchen, Zimtsterne, Vanillekipferl, Linzer cookies, and Rumkugeln—an irresistible assortment of traditional favorites. We also cover presentation, packaging, and production planning, plus helpful strategies for marketing these treats as value-added products. We wrap up with an overview of Advent baking traditions to spark inspiration for your own seasonal lineup. ABOUT THE INSTRUCTOR Heike Meyer is the Founder of Brot Bakehouse School and Kitchen. Born in Berlin and raised in northern Germany, Heike has been baking since childhood and later apprenticed and staged in bakeries around the world. After studying International Tourism and Languages, she worked abroad for many years before settling in Vermont in 2008, where a wood-fired oven rekindled her passion and led her to begin selling bread at a local farmers’ market. Ever eager to deepen her craft, she has studied with renowned bakers such as Jeffrey Hamelman, Chad Robertson, Nicolas Supiot, and Dave Miller, and is currently training at the German Academy for Professional Bakers to become one of the few Certified International Bread Sommeliers globally. You will receive access to a private YouTube link. This is an unedited recording of a live webinar originally offered via Zoom. You may watch it at any time and as many times as you like, but you may not share the link or distribute any part of the video or audio. Guild Members: Please log in to your account to access exclusive member pricing.